Lead marketing analytics, executive reporting, and performance dashboards that connect marketing initiatives to sales, revenue, and ROI across multiple hospitality brands and funnels.

Partner with executive and sales leadership to develop revenue-driven marketing strategies, optimize customer acquisition funnels, and improve campaign performance.

Analyze cross-channel marketing data to guide budget allocation, campaign prioritization, and channel optimization using Sprinklr and other reporting platforms.

Mentor account managers and collaborate with paid media, SEO, PR, email, and creative partners to ensure marketing initiatives align with measurable business growth.

Establish KPI frameworks & lead cross-functional performance reviews to improve marketing efficiency & support strategic decision-making.

Built and expanded the company's marketing department by establishing lead generation processes, CRM guidelines, staffing support, and overall marketing strategy.

Led integrated marketing initiatives across digital, print, social media, events, & trade shows, increasing lead gen. by 42% from 2023–24.

Managed marketing budgets for North America and Europe while overseeing digital campaigns, agency partnerships, and marketing team development.

Authored the Latin America, EU, and USA Carbon Chronicle newsletter, achieving a 36% open rate, 19% CTR, and 7% conversion rate.

Directed SEO, GA4, social media, and marketing performance reporting for executive leadership while ensuring GDPR compliance across all marketing operations.

Built the North American marketing department from the ground up, establishing strategy, staffing, and processes to support growth across North America.

Implemented and executed B2B and B2C strategic marketing plans, driving visibility and adoption across key customer segments, including Remodeling, Aging in Place, Events, Marine/Boating Builders, Contractors, Construction, and Licensed Plumbers.

Launched and managed Saniflo’s first automated monthly newsletter, reaching both B2B professionals and B2C homeowners/remodelers, while overseeing creation of branded materials for North America such as websites, press releases, case studies, white papers, blogs, social media, printed technical literature, and advertisements.

Managed and developed the organization’s North American marketing budget; served as a key advisor for digital campaigns and the selection, training, and management of marketing staff.

Aramark (2016-2019) Food Services & Hospitality

University of Hartford, College of Arts and (2017- 2018) Higher Ed.

iHeart Media (2016-2017) Media, Event Planning & Radio Broadcasting