Client - Roz Prickel
Website Design & Development,
Aug '25
The Client & Their Needs
Roz Prickel is a Minneapolis-based singer-songwriter, performer, and vocal instructor known for blending folk, pop, and storytelling into emotionally engaging performances. She needed a website that could do more than showcase her work—it had to actively support bookings, attract students, and generate additional income.
_edited.jpg)
Goals & Approach
Roz’s existing website lacked clear conversion paths, had limited monetization options, and didn’t fully communicate her range as a performer, songwriter, and teacher. This created friction for potential clients and led to missed opportunities. The solution was a full redesign focused on clarity and conversion: restructuring her content to highlight her three core offerings, upgrading visuals to reflect her brand, simplifying contact flows with clear calls-to-action, and integrating a merch store to create a new revenue stream.
Services, Timeline & Key Results
Services: Website strategy, UX/UI design, copywriting, conversion optimization, and e-commerce integration.
Time Frame: ~4–6 weeks
Date of Completion: March 2026
The result is a streamlined, conversion-focused website that guides visitors from interest to action. After launch, Roz experienced an increase in gig inquiries, more vocal lesson requests, added revenue through merchandise sales, and stronger overall brand credibility and audience engagement.
.png)