Client - JG Films
Website Design/ Development and Paid Media Strategy
Jun ‘25
The Client & Their Needs
JG Films LLC is a New Jersey-based videography and photography business led by Jake Gallagher, offering services across weddings, drone videography, real estate, and events. While the business had a strong portfolio and clear service offerings, its website was not effectively converting visitors into consistent, qualified leads.
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Goals & Approach
The primary challenge was a lack of a streamlined conversion funnel, with inconsistent forms, unclear messaging, outdated visuals, and no structured acquisition strategy. The solution transformed the website into a conversion-focused lead generation tool through clearer messaging, stronger service pages, upgraded visuals, and simplified forms. A targeted Meta ad strategy then drove high-intent traffic, aligning ad and landing page messaging to create a seamless path from click to inquiry.
Services, Timeline & Key Results
Services: Website strategy, UX/UI optimization, conversion rate optimization (CRO), copywriting, visual direction, and Meta ads strategy & management.
Timeline: ~4–6 weeks
Date of Completion: March 2026
Following implementation, JG Films LLC saw a measurable increase in both the volume and quality of inbound leads. Streamlined forms and clearer calls-to-action led to higher submission rates, while improved messaging and visuals increased trust and engagement. Paid Meta campaigns generated a consistent flow of qualified traffic, particularly for high-value services like wedding videography and drone/real estate projects. Overall, the business achieved a more predictable and scalable pipeline of inbound inquiries, supported by a cohesive, high-converting digital presence.
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