Client - Asbury Advanced Material
Lead Generation, Paid Media Management, SEO Optimization, Website Maintenance, Technical Content Creation & Marketing Strategy, Deployment of Social Media, Email, Linkedin posts and US and EU Newsletters
2023-2025
The Client & Their Needs
Asbury Carbons is a global leader in carbon and graphite solutions, serving industrial and manufacturing customers across a wide range of markets. From 2023–2025, the focus was on strengthening its digital presence and creating a more consistent, measurable B2B marketing engine.
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Goals & Approach
The goal was to increase qualified lead generation, improve organic visibility, and establish a stronger digital foundation for customer acquisition. The approach combined paid media, SEO, website optimization, content marketing, email, and LinkedIn to build a connected strategy that supported both awareness and conversion
Services, Timeline & Key Results
Services: Lead Generation, Paid Media Management, SEO Optimization, Website Maintenance, Content Marketing Strategy & Creation, Email Marketing, and LinkedIn Newsletter Creation & Deployment.
Time Frame: 2023–2025
Date of Completion: August 2025
The result was a more cohesive digital marketing ecosystem that generated a 42% increase in leads, strengthened organic and paid acquisition channels, and established consistent content and email communications to support long-term B2B growth.
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